MadeInContextMadeInContext is the company behind CommerceGurus. We build themes, plugins and apps for WooCommerce and Shopify, used by more than 60,000 store owners around the world.
Founded in 2014
We sell our WooCommerce products under the CommerceGurus brand. Each one works on its own. Together they cover how a store looks, converts and loads.
The conversion layer
Ajax search, swatches, wishlists, countdowns, order bumps and sticky add to cart. 13 modules in one plugin.
The storefront
The fastest WooCommerce theme. It passes Core Web Vitals and is built to turn visitors into customers.
The speed layer
One click to a faster store. Caching, CSS and JS optimisation, and image delivery through Cloudflare.
One click to a faster WooCommerce store
Largest Contentful Paint drops from 4.2 s to 1.4 s, and PageSpeed rises from 58 to 96. The frames are illustrations; the timings come from a CommerceGurus test store.
Before
4.2 s
PageSpeed 58
With Turbo
1.4 s
PageSpeed 96
Our Shopify apps aren't just functional; they're built with accessibility at their core and obsessively optimized for conversions.
apps.commercegurus.comA smart cart drawer with targeted upsells, rewards, free gifts and shipping goals.
Fast, modern size charts that cut guesswork, returns and hesitation at checkout.
Swipeable, Instagram-style videos that shoppers can buy from in one click.
104
online stores worth studying, hand-picked by people, not AI.
eCommerce design worth studying. Homepages, category pages and product pages, captured on desktop and mobile.
Research
Our first community survey ran from 14 July to 17 September 2026. We published the results in two reports.
Customer Net Promoter Score, on a scale from −100 to +100
+70
9.0 / 10
likely to recommend us
8.9 / 10
value for money
79%
use five or more CommerceKit modules
Share of respondents, from The State of the Woo Ecosystem, 2026
Our founding statement
The Internet is undergoing its most significant upheaval since its creation. Internet devices are everywhere – smartphones, watches, tablets and more.
The Who. The What. The Why. The Where. Everything is changing.
Context is key and matters more than ever. Context is at the heart of everything we do.
Everything we make is Made In Context.
We are a small but highly experienced team of eCommerce professionals based in Dublin, Ireland. Our mission is to make selling online easier.
Founders
Founded and run by Colm Troy and Simon Tomkins.